Launch Promotional Resources

In-App Banners: Feature My Home Tracker on the home screen or dashboard to grab users' attention.

Push Notifications: Send alerts about the new feature, highlighting its benefits (e.g., "Track your home’s value with My Home Tracker!").

In-App Tutorials: Provide step-by-step guides to help users navigate and use My Home Tracker effectively.

Announcement Email: Introduce My Home Tracker with a subject line like "Track Your Home’s Value & Equity—Now Available!"

Feature Highlights Email: A follow-up email showcasing key benefits, such as home value updates and equity tracking.

Engagement Emails: Send periodic emails encouraging users to check their home’s value or explore refinancing options.

Dedicated My Home Tracker Page: Create a page explaining how My Home Tracker works, its benefits, and how to access it.

Blog Posts: Publish articles on topics like “Why Homeowners Should Track Their Home’s Value” or “How to Use Home Equity Wisely.”

FAQs Section: Address common questions about the Chimney Estimate™, home value tracking, and loan eligibility.

Example Links:

https://www.wyhy.org/lending/home-loan-center/home-worth

https://www.myfpcu.com/home-value

Teaser Posts: Build excitement with countdowns or sneak peeks.

Feature Spotlights: Share posts highlighting My Home Tracker’s key benefits (e.g., “Did you know you can monitor your home’s equity with My Home Tracker?”).

User Testimonials: If available, showcase real stories from homeowners who have benefited from My Home Tracker.

Staff Training Materials: Equip frontline teams with FAQs and talking points to help customers understand My Home Tracker.

In-Branch Promotions: Display posters or digital screens promoting the feature.

Consistent Messaging: Ensure all promotions align with My Home Tracker’s core messaging—empowering homeowners with insights into their property’s value and equity.

Clear Call-to-Actions (CTAs): Every touchpoint should have a compelling CTA, such as “Start Tracking Your Home’s Value Today!”