Key Features & Platforms
Chimney Home comes equipped with powerful features, data, and automation to enhance your digital banking experience. Here's an overview of what you'll access:
My Home Tracker (Digital Banking Feature)
Homeowners can track their home value, available equity, and get personalized product offers directly in your digital banking app.
🔗 Learn more about My Home Tracker and the features you'll be able to launch in digital banking here.
Admin Platform
Your backend dashboard for customizing My Home Tracker, managing offers, and tracking performance.
🔗 Learn more about setting up your Admin Platform here.
Property Data
Access over 500 data points on every homeowner that enrolls, including home values (AVM), equity, mortgage details, and property attributes.
🔗 Explore the full list of data points you'll be able to access here.
Common Questions
How long does it typically take to go live?
The typical onboarding timeline is 60 to 90 days, but with proactive coordination, it can be expedited to 30 days.
What support is available during onboarding?
Dedicated Onboarding Strategist
Your team will be assigned a Client Success Lead for the first 90 days post-kickoff, ensuring a smooth setup, proper guidance, and a successful launch.
Technical Support
If you encounter a technical issue, please contact [email protected] to open a support ticket.
Who on my team should be involved?
While there is not a big time commitment required to go live, we do generally see the need for a cross-functional team to be involved across digital, marketing and lending.
Here are the roles and responsibilities we recommended allocating to the project:
Role | Typical Profile | Description | Est. Time |
Project Lead | Project Manager / Digital Lead | Manages coordination, approvals, and communication | 3-5 hrs/week |
Admin Settings | Project Manager / Digital Lead | Set up branding, emails in admin | 3-5 hours total |
Offers & Campaign Set Up | Marketing & Lending | Set up offers, home equity and emails. | 3-5 hours total |
User Acceptance Testing | Full Team | Usability testing and QA | 1 hr/week |
Launch Promotion | Marketing | Develops launch plan and executes marketing strategy | 10 hours |
Do I need technical or engineering resources?
Generally, you will not need any technical resources to go live with Chimney Home. Chimney will coordinate with your digital banking partner to turn the feature on in Digital Banking.
That said, you may need a technical resource to verify your email domain to enable automated campaigns.
🔗 Learn more about configuring your Automated Emails here.
How should I promote this feature users?
Promoting My Home Tracker in digital banking is critical step to driving adoption and seeing results. We recommend two key approaches:
1. Launch promotion
Announce My Home Tracker via email, push notifications, and in-app messaging.
Highlight the key benefits: home value tracking, equity insights, and loan offers.
2. Evergreen promotion
Ensure new account holders automatically learn about My Home Tracker through onboarding emails and app notifications.
Keep promotion ongoing to maximize long-term adoption and engagement.
🔗 Read our marketing & promotion guide which highlights our recommended tactics as well as marketing examples.