Chimney Home is Chimney’s unified data and engagement platform for financial institutions. It centralizes property data, analytics, and homeowner engagement tools to help teams better understand their members and deliver personalized digital experiences.
This platform integrates directly into your existing digital banking environment.
How It Works
Chimney Home combines public property records, mortgage data, and behavioral signals to create a unified profile for each homeowner in your portfolio.
With over 98% coverage of U.S. homes, the platform provides visibility into member homeownership trends and equity positions, helping your institution:
Identify homeowners within your digital banking base
Estimate property values and equity using real-time data
Surface qualified lending opportunities
Measure engagement and performance through analytics
Access over 500 data points on every homeowner that enrolls, including home values (AVM), equity, mortgage details, and property attributes.
Key Features
For users:
1. Digital Banking (My Home Tracker)
My Home Tracker is the user-facing feature of Chimney Home. It provides personalized property insights directly inside your institution’s digital banking platform.
Members can:
View their home’s current value, estimated equity, and borrowing power
Access educational content about homeownership and financing
See personalized loan offers from your institution
Receive updates when property values or borrowing power change
For institutions, My Home Tracker increases digital engagement and connects homeowners to relevant products and tools.
For Financial Institutions:
2. Offers
Offers allow you to surface relevant lending products—HELOCs, mortgages, and more—inside your digital banking experience.
Offers are personalized, data-driven product cards that connect each user’s home data and borrowing power to the right financial product from your institution.
How Offers Help
Drive engagement with contextually relevant offers
Promote the right products based on each member’s home equity and goals
Track performance with analytics on clicks and conversions
When members view their property dashboard, they’ll see personalized offers that align with their financial profile and home data.
3. Campaigns
The Campaigns tab manages automated emails that drive homeowner engagement. Each campaign has a trigger, cadence, and status, and you can preview, test, or toggle them anytime.
Available Campaigns:
Feature Announcement: Introduces users who haven’t added a home.
Welcome Series (Instant Access / Sign Up): Onboards new users.
Home Value Change Alert: Notifies users of home value updates.
Monthly Offer Summary: Shares personalized loan and savings offers.
💡 Keep core campaigns active year-round to continuously onboard and re-engage users.
4. Performance Dashboard
The Performance Dashboard gives your teams full visibility into offer and campaign performance.
Track and analyze:
Campaign engagement and conversion metrics
Offer performance and product interest trends
Member activity within My Home Tracker
Overall lending pipeline growth