What is My Home Tracker?
My Home Tracker is a white-labeled property tracking solution that seamlessly integrates into your digital banking app. It provides real-time property insights, financial offers, and personalized guidance through both online and mobile banking. Designed specifically for banks and credit unions, My Home Tracker helps account holders stay engaged with their most valuable financial asset—their home.
Key Features
My Home Tracker Dashboard
The Homeowner Dashboard delivers detailed property insights, financial offers, and personalized guidance, empowering homeowners to make informed financial decisions.
Home Value Tracking
Chimney Estimate (AVM): My Home Tracker features the Chimney Estimate, a proprietary Automated Valuation Model (AVM) designed for financial institutions. Updated monthly, it provides accurate, real-time home value estimates, offering a competitive alternative to tools like Zillow’s Zestimate.
Estimated Sales Range: Homeowners receive an estimated selling price range based on market trends, helping them stay informed about their home's potential market value.
Home Equity Insights
Total Equity: Displays how much of their home homeowners own, helping them track equity growth over time.
Home Borrowing Power: Homeowners can see their available borrowing options, including home equity loans (HELOANs) and HELOCs, tailored to your institution’s lending criteria.
Personalized Offers
Multiple Offer Types: With My Home Tracker, you can suggest a variety of products such as HELOCs, home equity loans, and mortgage, refinance and insurance.
Dynamic Targeting: Offers are displayed dynamically based on home value, equity, and financial profile, helping homeowners make informed borrowing decisions.
Education & Guidance
Educational Resources: My Home Tracker delivers educational resources, helping homeowners understand their property value, borrowing potential, and financing strategies.
Guided Financial Decisions: The platform provides next steps and recommendations, such as when to refinance, leverage equity, or plan home-related expenses.
Home Banking Tile
The Home Banking Tile provides a quick property snapshot directly from the account holder’s main banking dashboard, ensuring that key property information is always accessible.
This feature ensures that homeowners stay informed and engaged every time they log into their banking app.
