Launch Promotion
Your marketing strategy is one of the biggest drivers of user adoption and engagement. A strong launch ensures:
✔ Awareness: Homeowners in your digital banking app know about My Home Tracker.
✔ Higher Adoption Rates: Users understand the benefits and actively engage.
✔ Stronger Conversions: Home equity insights lead to lending opportunities.
Key Considerations
How will you enroll users to My Home Tracker?
Chimney offers two enrollment options for My Home Tracker. Your marketing message will depend on the approach you choose:
Opt-In: Users must manually enroll, requiring strong promotion to drive sign-ups.
Auto-Enroll: Users are automatically activated and can access My Home Tracker immediately, focusing marketing efforts on driving engagement.
What Marketing Channels Should You Use?
For launch promotion, we recommend the following high-impact channels:
Email Broadcasts – Announce the feature with emails that educate and drive adoption.
Push Messaging – Use app notifications to prompt instant engagement.
In-App Promotions – Display banners, pop-ups, and push notifications to introduce users in real-time.
External Marketing – Promote My Home Tracker via social media, website, app store, and in-branch signage.
Example Promotion Plan
Tactic | Description | Impact |
Tier 1: Broadcast |
|
|
Email Announcement & Reminders | Send an intro email and follow-up feature emails. | Critical
|
In-App Banners | Feature My Home Tracker on the home screen or dashboard. | Critical |
Push Announcement & Reminders | Send alerts like “New! Track your home’s value instantly.” | High |
Tier 2: Coverage |
|
|
Website/Landing Page | Dedicated page explaining My Home Tracker benefits. | Medium |
Blog Post | Article on “Why Tracking Your Home’s Value Matters.” | Medium |
Social Media Promotion | Build excitement with sneak peeks and countdowns. | Medium |
In-Branch Signage | Digital screens, posters, and staff training. | Medium |
Launch Marketing Examples
Announcement Messaging
Example 1: Informative & Direct
Example 1: Informative & Direct
Push / In App:
🏡 New! Track your home’s estimated value & equity. Check now!
CTA: [See your latest estimate]
Email:
Subject: Track Your Home’s Value & Equity with [Feature Name]
Pre-Header: Your home’s value is changing—stay informed!
Body:
Did you know your home’s value fluctuates every month? With [Feature Name], you can stay on top of your home’s worth and estimated equity—all within your digital banking app.
Track your home’s value with real-time updates
See how much home equity you’ve built
Get personalized recommendations on home loans & refinancing
Don’t miss out on this free tool to help you manage your home’s financial future.
CTA: [Check Your Home Value Now]
Example 2: Exclusive Invite
Example 2: Exclusive Invite
Push / In App:
🎉 Exclusive Invite! Your home’s value & equity insights are ready. Check now!
CTA: [Sign up here]
Email Copy:
Subject: You’re Invited to [Feature Name] – Unlock your Biggest Asset
Pre-Header: A powerful tool designed just for homeowners like you!
Body:
We’re inviting you to [Feature Name], an exclusive tool that provides insights into your home’s value and equity—conveniently in your digital banking app.
Key benefits of [Feature Name]
Stay updated with monthly home value updates.
Know your Home Borrowing Power to see how much of your equity you can put to work.
Unlock personalized insights for home improvement, debt consolidation, and more.
Your home is your biggest asset—let’s help you make the most of it.
CTA: [Get started]
Example 3: Financial Benefits
Example 3: Financial Benefits
Push Copy:
💰 Curious to see how much home equity you’ve built?
CTA: [Unlock your home borrowing power]
Email Copy:
Subject: Do you know your Home Borrowing Power?
Pre-Header: Unlock the value of your home with My Home Tracker
Body:
Your home equity is one of your greatest financial resources. Do you know how much you have?
With [Feature Name], you’ll have access to:
A real-time estimate of your home’s current value
Insights into your Home Borrowing Power to explore HELOCs, refinancing, or other loan options
Smart recommendations tailored to your financial goals
Whether you're planning a renovation, investment, or debt consolidation, knowing your home’s worth is the first step.
CTA: [Get started]
Client Examples [Gallery]
Announcement Emails
Announcement Emails
Website Features
Website Features
Financial Plus features Home Value+ on their website.
Wyhy Credit Union features Home Worth on their website.
