Promoting My Home Tracker effectively ensures homeowners know about your digital tools and understand their value - driving adoption, engagement, and lending opportunities.
This guide outlines how to enroll users, launch successfully, and keep Chimney top of mind for long-term success.
Why Promotion Matters
A strong launch and ongoing promotion help you:
Increase Awareness: Ensure members see and understand My Home Tracker.
Boost Adoption: Encourage users to explore their home insights right away.
Drive Lending: Turn engagement into actionable lending opportunities.
Your marketing plan can be one of the biggest factors in successful adoption.
1. Enrolling Users in My Home Tracker
Before planning your marketing strategy, determine your enrollment approach. Your messaging will vary depending on how users gain access.
Option 1: Opt-In Enrollment
Overview: Users must manually enroll in My Home Tracker.
Focus: Drive awareness and sign-ups through strong promotional campaigns.
Key Channels: Email, push notifications, and in-app messages that highlight the benefits and ease of use.
Option 2: Auto-Enrollment (Instant Access)
Overview: Users are automatically enrolled and can access My Home Tracker immediately.
Focus: Think about who should get Instant Access on day one. Many institutions choose a targeted segment rather than enrolling everyone. For example, you might prioritize:
Homeowners in certain geographic markets
Members with strong built-up equity
Highly active digital banking users
Members who recently applied for or inquired about lending products
Starting with the right audience helps ensure early engagement and better downstream lending opportunities.
Key Channels: In-app tutorials, banners, and onboarding walkthroughs that drive ongoing use.
2. Launching Successfully
A well-executed launch ensures homeowners know about My Home Tracker, understand its value, and begin using it immediately. Use the following framework to plan your rollout.
Launch Objectives
✔ Decide on the high-potential account holders you want to automatically enroll
✔ Build awareness among homeowners
✔ Drive adoption through clear communication of benefits
✔ Generate engagement and conversions that lead to lending opportunities
3. Launch Promotion Channels
Tier 1: High-Impact Channels
Channel | Description | Impact |
Email Announcements & Reminders | Introduce My Home Tracker and send follow-up feature spotlights. | Critical |
In-App Banners | Display My Home Tracker on the home screen or dashboard for visibility. | Critical |
Push Notifications | Send alerts like “🏡 New! Track your home’s value instantly.” | High |
Tier 1 Promotion Examples
Email Announcements & Reminders
Email Announcements & Reminders
Announcement Email – Introduce the feature and key benefits.
Feature Highlights Email – Reinforce how homeowners can use the tool.
Engagement Reminders – Encourage ongoing use with tips and prompts.
Client Examples:
In-App Banners
In-App Banners
Banners & Widgets: Highlight My Home Tracker directly on the dashboard.
Tutorials: Provide short, guided tours that demonstrate key features.
Client examples:
Push Notifications
Push Notifications
Tier 2: Supporting Channels
Channel | Description | Impact |
Website & Landing Pages | Educate users on how My Home Tracker works and its benefits. | Medium |
Social Media | Build anticipation with sneak peeks and user testimonials. | Medium |
In-Branch Signage & Staff Training | Equip frontline teams with materials and visuals promoting the feature. | Medium |
Tier 2 Promotion Examples
Website & Landing Pages
Website & Landing Pages
Dedicated My Home Tracker Page: Create a page explaining how My Home Tracker works, its benefits, and how to access it.
Blog Posts: Publish articles on topics like “Why Homeowners Should Track Their Home’s Value” or “How to Use Home Equity Wisely.”
FAQs Section: Address common questions about the Chimney Estimate™, home value tracking, and loan eligibility.
Client Examples:
Financial Plus features Home Value+ on their website.
Wyhy Credit Union features Home Worth on their website.
MACU features My Home Value on their website.
Social Media
Social Media
Teaser Posts: Build excitement with countdowns or sneak peeks.
Feature Spotlights: Share posts highlighting My Home Tracker’s key benefits (e.g., “Did you know you can monitor your home’s equity with My Home Tracker?”).
User Testimonials: If available, showcase real stories from homeowners who have benefited from My Home Tracker.
Client examples:
In-Branch Signage & Staff Training
In-Branch Signage & Staff Training
Staff Training Materials: Equip frontline teams with FAQs and talking points to help customers understand My Home Tracker.
In-Branch Promotions: Display posters or digital screens promoting the feature.
Client examples:
4. Sustaining Engagement and Long-Term Success
Launching is just the beginning. Continued promotion keeps Chimney top of mind and maintains user engagement over time.
Evergreen Marketing Strategies
Once enabled, Chimney sends Home Value Change alerts and Monthly Offer Summaries to your users automatically. Besides these, you can:
Schedule your own quarterly or seasonal reminder emails (e.g., “See how your home’s value has changed this year!”).
Highlight My Home Tracker in ongoing app updates and dashboards.
Consider in-branch banners and flyers.
Consistent Messaging
Reinforce Chimney’s core message: Empowering homeowners with insights into their home’s value and equity to make smarter financial decisions.
Clear CTAs
Every touchpoint should encourage action. Examples:
“Track Your Home’s Value Today”
“Discover Your Home Borrowing Power”
“See How Much Equity You’ve Built”