Option 1: Auto-Enroll
Instantly turn on a homeowners dashboard for a pre-defined list:
Chimney will run a large file of homeowners, using a variety of data sources to verify their ownership status.
Upon their next log-in, they will have access to their My Home Tracker dashboard.
This method requires minimal effort from users, offering a frictionless way for them to start benefiting from Chimney Home insights right away.
Option 2: Opt-In Model
Targeted Marketing:
The opt-in model uses targeted marketing campaigns within the bank’s digital banking ecosystem to gradually enroll homeowners.
These campaigns can include email promotions, push notifications, and in-app messages to build awareness of Chimney Home and guide users through the enrollment process.
About enrolled users
What constitutes an enrolled user?
They have completed the sign-up process, granting them full access to the platform.
Their home value and equity data are updated monthly, ensuring they have the latest financial information.
They have been active on Chimney's platform in the last 6 months