Enrollment and Management for Account Holders

Chimney Home offers a flexible, user-friendly enrollment process designed to provide account holders with seamless access to valuable home value tracking and equity insights. Whether through auto-enrollment or a targeted opt-in model, Chimney Home ensures homeowners can quickly engage with their property’s financial data in just a few simple steps.

Overview of the enrollment process

The enrollment process is streamlined into a simple three-step verification to educate homeowners on the value of the solution as well as verify that the account holder is indeed the property owner. Financial institutions have a number of different ways to communicate the features to homeowners, the below process outlines the experience once they start enrollment.

Step 1: Home Banking Tile

Before enrolling, account holders will see a tile on their account page within their banking app. This tile introduces them to Chimney Home and its benefits, such as tracking home value, equity and offers.

• Current Homeowners will be prompted to check their home value and enroll.
• Non-Homeowners will be prompted to click "I don't own a home and then be able to dismiss the tile.

Step 2: Owner Name

The second step is to verify the name of the owner. This ensures that the system is tracking the correct property, and matches the account holder’s financial profile.

Step 3: Address Confirmation

The third step is to verify the address of the property they own. This ensures that the system is tracking the correct property, and matches the account holder’s financial profile.

Step 3: Owner Verification

Chimney Home verifies the homeowner’s name against public property records using an advanced matching algorithm. This step confirms that the account holder is the rightful property owner, ensuring accuracy and a personalized experience.

Note that the data Chimney presents is publicly available and not sensitive PII. While it's highly unlikely, it is possible that homeowner will have access to their dashboard using a different name or after they sell their property.

Options for Enrollment

Chimney Home provides two primary options for enrolling account holders, allowing financial institutions to choose the model that best fits their goals and digital environment:

Option 1: Auto-Enroll

Instantly turn on a homeowners dashboard for pre-defined list:

• Chimney will run a large file of homeowners, using a variety of data sources to verify their ownership status.
• Upon their next log in, they will have access to their My Home Tracker dashboard.
• This method requires minimal effort from users, offering a frictionless way for them to start benefiting from Chimney Home insights right away.

Option 2: Opt-In Model

Targeted Marketing:

• The opt-in model uses targeted marketing campaigns within the bank’s digital banking ecosystem to gradually enroll homeowners.
• These campaigns can include email promotions, push notifications, and in-app messages to build awareness of Chimney Home and guide users through the enrollment process.

About enrolled users

What constitutes as an enrolled user?

• They have completed the sign-up process, granting them full access to the platform.
• Their home value and equity data are updated on a monthly basis, ensuring they have the latest financial information.
• They have been active on Chimney's platform in the last 6 months

Opt-Out Option:

• Enrolled users can opt out at any time. Once they opt out, their data is no longer refreshed, and the financial institution is no longer billed for those users.