Data & API Integrations

This article explains how Signal Intent calculators can integrate with a variety of data sources, both by ingesting data and sending data.

Q: How does Signal Intent ingest data?

A: Signal Intent ingests data through two techniques, either API integrations, or through URL parameters. Both ways can be used to set the default values for calculator inputs. 

Q: What kinds of data can we ingest?

A: Here's a list of data sources we typically will connect with:

  • Custom Interest Rates API : we can pull in custom interest rates if there's an API / Endpoint that's accessible. We can integrate with your core system to grab your latest rates. 
  • Industry Interest Rates: API another option is to pull in the latest industry mortgage rates via the Zillow API. These rates can be set as the default interest rate for mortgage calculators. 
  • Other default values: Fields such as loan terms, loan amounts, or minimum deposits are all fields that we can take in and display dynamically.

Q: Can the CTA links be dynamic?

Yes we can dynamically generate CTA links based on user inputs. For example, if someone has a loan calculator, we can use one CTA link if the user inputs a large loan size, and another for a small loan size. 

Q: How does Signal Intent pass data through to my systems?

A: We can pass calculator values, and any other information out to your systems via URL parameters on the CTA links. This can be set up via our platform settings.

Q: What kind of data can be passed?

A: You can pass a variety of data through. Here are a few examples:

  • Calculator input data
  • Qualification scores and routing
  • Banker IDs
  • Loan Officer IDs