Skip to main content

Best Practices for Email Deliverability

Discovering ways to optimize your email deliverability for a more seamless member experience.

Updated over a week ago

Customizing Sender Information

Under Email Settings in Chimney Home, users can personalize their email sender name and branding, improving brand consistency and recipient trust.

Why It Matters: Personalized sender names build trust and reinforce your institution’s brand.

How to Do It:
Go to your Email Settings in Chimney Home to customize:

  • Sender name (e.g., “Your Credit Union” instead of a generic address)

  • Reply-to address

  • Branding and footer content

🔧 Pro Tip: Keep your sender name recognizable to avoid confusion or filtering.

Domain Authentication for Automated Emails

What It Is:
Domain authentication confirms that Chimney Home is allowed to send emails on your behalf.

Impact:
Once verified, all automated emails will be sent using your authenticated domain. This boosts deliverability and brand credibility.

Emails Affected:

  • Home value update notifications

  • Refinance opportunity alerts

  • Engagement campaigns like the Welcome Series

Only authenticated domains are used for outbound communications to ensure security and inbox placement.


Tips to Maintain Strong Deliverability

To keep your emails out of spam folders and ensure maximum reach:

  1. Use a verified domain
    Always send from a domain that has been properly authenticated.

  2. Avoid spam-triggering content
    Watch out for overly salesy phrases in subject lines and body text (e.g., “Act Now!”, “You’ve Won”, “Free $$$”).

  3. Monitor DNS settings
    Please look over and update DNS records regularly to make sure nothing has changed with your authentication setup.

  4. Stay consistent
    Sending emails at consistent frequencies (like monthly offers) helps train email providers to treat your communications as reliable.


❓FAQs

How do I know if my domain is authenticated?
You can check the domain status in your Chimney Home settings or contact our team for verification.

Can I use multiple domains?
No, we recommend using one verified domain for consistency and deliverability.

What happens if I don’t authenticate my domain?
Emails may appear less trustworthy to providers and could be marked as spam or blocked entirely.

Need help verifying your domain or adjusting settings?
📧 Reach out to us at: [email protected]

Did this answer your question?