Key Notification Types
Chimney Home offers four primary types of notifications, each crafted to deliver timely, relevant information to your members!
1. Welcome Series
The Welcome Series is a foundational part of the user journey, helping new homeowners get acquainted with My Home Tracker and its key features.
Purpose: Introduce new users to the platform and set the stage for ongoing engagement.
How it Works:
Delivered as a three-part email series over six days.
Day 1: Provides an introduction to My Home Tracker, encouraging users to unlock the full potential of their home.
Day 3: Educates homeowners on using Chimney Estimate™ to monitor their home’s value.
Day 5: Explains how homeowners can leverage their home’s equity for financial opportunities.
Total Emails: 3
Trigger: Sent immediately after sign-up.
Goal: Build user familiarity and excitement, driving long-term engagement.
This series is an essential step in onboarding new users, helping them understand the value of the platform and setting a strong foundation for future interactions.
2. Home Value Changes
Staying informed about their home’s market value is crucial for homeowners, and Chimney Home’s notifications make it effortless.
Purpose: Keeps homeowners updated when their property value changes, providing timely market insights.
How it Works:
Notifications are automatically triggered when home value updates occur, powered by Automated Valuation Models (AVMs).
Emails encourage users to log in and view their updated home value, keeping them connected to their property’s financial performance.
Total Emails: 1 per update (typically monthly).
Trigger: AVM-generated changes to property values.
Goal: Strengthen user connection with their home and encourage regular platform usage.
By delivering up-to-date information on property value changes, this notification ensures users stay engaged with the platform while gaining valuable market insights.
3. Mortgage Refinance Alerts
Chimney Home simplifies the often-complicated refinance process by alerting users when market conditions work in their favor.
Purpose: Notifies homeowners when refinancing could save them money, offering actionable advice based on their current mortgage rate.
How it Works:
Alerts are triggered when a user’s current mortgage rate is higher than competitive market rates.
Emails guide homeowners toward exploring refinancing options, emphasizing potential savings and benefits.
Total Emails: 1 per alert.
Trigger: Favorable market conditions.
Goal: Drive user interest in refinancing, benefiting both the homeowner and your institution.
These smart alerts help users make informed financial decisions, turning complex data into actionable steps for potential savings.
4. Monthly Offer Summary
Keeping users aware of available financial products is key to maintaining engagement and driving conversions.
Purpose: Provides a monthly summary of relevant financial offers, helping users explore and take advantage of opportunities.
How it Works:
A single monthly email summarizes the offers available in a user’s account.
Includes links to explore and apply for financial products tailored to their needs.
Total Emails: 1 per month.
Trigger: Recurring monthly email.
Goal: Keep users engaged by regularly highlighting actionable financial opportunities.
This notification fosters an ongoing relationship with users, ensuring they remain aware of the value your institution provides.