Awareness Campaigns
Feature Announcement
Purpose: Announce feature availability and drive member enrollment.
Description:
A two-part campaign that introduces members to My Home Tracker and reminds them to activate if they haven’t yet. Emails highlight the feature’s value, show key benefits, and encourage activation.
How It Works:
Sent to members who have logged into online banking but haven’t yet enrolled.
Two emails are delivered over a 60-day period.
Each message reinforces the value of enrolling and provides a clear next step.
Details:
Total Emails: 2
Cadence: Spread over 60 days
Trigger: User created but not enrolled
Goal: Steadily increase awareness and drive sign-ups without additional lift from your team.
Activation Campaigns
Goal: Get users started with education to drive future engagement.
Welcome Series (Instant Access & User Opt In)
Purpose: Onboard users who sign up (note there are two campaigns for Instant Access and Users who opt in themselves)
Description:
A three-part series guiding members through the platform’s core value, helping them get the most from their instant access.
How It Works:
Once a user is enrolled
Walks through benefits, setup, and next steps for engagement.
Details:
Total Emails: 3
Cadence: One-time
Trigger: Instant Access
Goal: Build understanding and encourage early platform use.
Conversion Campaigns
Goal: Encourage action with timely alerts and personalized offers.
Home Value Change Alert
Purpose: Keep members informed when their home value shifts.
Description:
An automated notification triggered by real-time valuation updates, reminding members to monitor their dashboard.
How It Works:
Uses Automated Valuation Models (AVMs).
Sends an email whenever a home value update is detected.
Details:
Total Emails: 1 per update (typically monthly)
Cadence: Recurring
Trigger: Value Change
Goal: Reinforce platform value and drive regular check-ins.Purpose: Onboard users who sign up (note there are two campaigns for Instant Access and Users who opt in themselves)
Monthly Offer Summary
Purpose: Deliver ongoing, personalized financial opportunities.
Description:
A monthly digest of tailored loan and savings offers based on each member’s profile.
How It Works:
Sent once per month.
Includes relevant product offers with direct calls-to-action.
Details:
Total Emails: 1 per month
Cadence: Recurring
Trigger: Monthly
Goal: Deepen engagement and convert digital users into borrowers.
FAQs
How are users targeted for these campaigns?
How are users targeted for these campaigns?
Each campaign is automatically triggered based on user behavior, home data, or market conditions — no manual intervention is required.
Can institutions customize these campaigns?
Can institutions customize these campaigns?
Yes. While, campaign templates and frequency are standardized for performance, but branding is customized for your institution.
How are these emails delivered?
How are these emails delivered?
Chimney handles delivery and tracking. Emails are always sent from a branded email domain from your organization.