We’ve prepared this guide to help you enhance your site's performance and create a better experience for your users. By following these best practices, you’ll be able to achieve optimal results and fully leverage the capabilities of Chimney calculators.

How to Implement Your Site Script

Code Placement:

• Place the JavaScript in the site header for optimized performance and faster load times. This ensures the calculators render smoothly without slowing down the overall page experience.

Optimizing for User Engagement & Conversion

• CTAs: Implement two distinct CTAs on each calculator to effectively capture leads. This approach accommodates different user intents—those ready to take immediate action and those seeking more information.
  • Hard Conversion: E.g., “Apply Now” or “Get a Quote” for users ready to convert.
  • Soft Conversion: E.g., “Learn More” or “See Rates” for users in the research phase.

• Widgets: Position calculator widgets across various high-traffic pages, including homepage banners, product pages, and blog posts. Make sure they appear at key decision points without disrupting the user experience.
  
  • Example: Place a home affordability calculator next to your "first time homebuyer program" product page for higher relevancy and better engagement.

Optimize for Search Engines

• High-Volume Keywords: Incorporate relevant keywords into your calculator’s title, sub-headlines, input labels, rates, and tooltips. This will help improve the calculator’s discoverability in search results.

• Dedicated Pages for Calculators: Create individual landing pages for each calculator to improve SEO performance and user discoverability. Dedicated pages allow you to focus on specific search terms and drive targeted traffic.

• On-Page Content: Surround calculators with informative content that supports users’ decision-making. This not only helps the page rank higher in search results but also enhances the user’s understanding of how to use the calculator.

• Strategic Internal Linking: Link to your calculator pages from blog posts, guides, or product pages. This guides users through the decision-making process and signals to search engines that the calculator pages are key resources on your site.

Site Traffic Optimization

• Positioning for Maximum Visibility: Place calculators in prominent locations, such as the homepage, navigation menus, or relevant product pages to ensure they’re easily accessible to visitors. Create a dedicated section or label for calculators under “Resources” or “Tools” to make it easier for users to find them.

• Engagement Through Blog Content: Leverage blog posts and articles to highlight the calculators and attract more visitors.