Insights & Lending Data

Chimney Home offers financial institutions access to a wealth of property insights, providing valuable data that supports better decision-making and personalized engagement with members. With Chimney’s advanced tools, institutions can deliver tailored offers and optimize their lending strategies based on real-time property data.

Data Features Available to Members

Members using Chimney Home can access detailed data about their property, which allows them to make informed financial decisions and explore available offers. Key data features include:

Homeowner Insights:

• Members can view a comprehensive snapshot of their property’s details, including estimated home value, equity calculations, and loan information.
• This data helps members understand their borrowing power and make decisions about refinancing, home equity lines of credit (HELOCs), and other financial products.
• Real-time updates ensure that members always have the latest information on their property’s market value and potential equity.‍

‍Industry-Leading AVM Model:

• Chimney Home uses advanced Automated Valuation Models (AVM) to deliver highly accurate home value estimates.
• Covering 98% of U.S. homes, this AVM model ensures that members receive precise valuations that reflect current market conditions.
• Members can see a detailed breakdown of their home’s estimated value, including a confidence score that indicates the reliability of the estimate.
• This data helps members make informed decisions about their home's worth and potential opportunities for accessing equity.

Intent Signals (Demo Features):

• Members with high borrowing potential can be identified through Chimney Home’s intent signals.
• These signals are used to target members with tailored product offers, such as HELOCs or refinance options.
• For members, this means they receive timely and relevant offers based on their property data, enhancing the overall experience.
• Institutions can leverage this feature to connect with members who are more likely to engage with specific loan products.

Competitive Insights:

• Chimney Home offers members a view of competitive market trends that affect their property’s value.
• This includes comparisons with similar homes in their area and insights into how their property’s value aligns with market trends.
• For members, this data helps them better understand their property’s position in the market, empowering them to make decisions about selling, refinancing, or leveraging their home’s equity.
• Financial institutions can use these insights to craft strategies that improve loan retention and attract new lending opportunities.

Using Property Data for Member Engagement

Chimney Home's property data is integrated into the member's dashboard, allowing them to easily access and understand the financial aspects of their home. This data is presented in a user-friendly manner, ensuring that members can:

• Quickly assess the value of their property and understand their home’s position in the market.
• Evaluate their borrowing options through transparent calculations of available equity.
• Receive targeted product offers that align with their financial needs and property profile.
• Track how changes in the real estate market affect their home value over time.

Benefits of Accessing Detailed Property Data

• Empower Members: Members are better informed about their home’s financial potential, enabling them to take proactive steps toward managing their assets.
• Drive Engagement: Providing accurate and up-to-date property data keeps members engaged with their financial institution, increasing satisfaction and loyalty.
• Enhance Offer Personalization: Leverage intent signals and competitive insights to deliver offers that resonate with each member’s unique situation.

Summary

Chimney Home’s property data tools create a valuable connection between financial institutions and their members, helping both parties to make informed decisions and explore new financial opportunities. This page outlines the data features available, offering clarity on how property data enhances the member experience while supporting better lending decisions.

‍