Creating and editing your offers

The platform offers a simple workflow for creating new offers:

Step 1: Click the pencil icon or the "create offer" button in your admin account

Step 2: Enter offer details

• Product type: Choose the type of product (e.g., Home Equity Loan, HELOC).
• Headline & description: Enter the content that will be displayed to users, including a clear headline and a brief product description.
• Call-to-action (CTA):
  • CTA copy: Customize the action-oriented text (e.g., "Apply Now").
  • CTA URL: Set up the destination, whether it’s a secure single sign-on (SSO) flow or an external link to a webpage.
• Disclaimer: Add important legal or financial disclaimers relevant to the offer.
• Key highlights: Include product-specific details like interest rates, loan terms, or loan amounts.
• Real-time preview: As you configure the offer, a real-time preview on the right ensures you can see exactly how the offer will appear to users.

Step 3: Audience

Offers can be targeted to specific audiences:

• All users: If the offer is applicable to all account holders, such as general loans or insurance products.
• Users with Home Borrowing Power: Target offers to users with home borrowing power, like those eligible for home equity loans or HELOCs.
• Advanced targeting: You can refine targeting further, such as offering specific products only to users with a HELOC or mortgage with your institution.

Do you factor in credit score into offer targeting?

No, we do not factor in credit scores when targeting offers. The Chimney Home platform focuses on other key financial data and homeowner information to personalize offers, such as:

• Home Equity: Offers are often targeted based on a homeowner’s tappable equity, ensuring that users see relevant products like HELOCs or home equity loans.
• Existing Financial Products: Targeting can be refined based on whether a user has a current mortgage, HELOC, or other home-related financial products with your institution.
• User-Defined Criteria: Institutions can configure targeting rules based on internal data, such as loan eligibility, homeownership status, and borrowing power, rather than relying on credit scores.

By avoiding the use of credit scores, Chimney’s targeting is inclusive and ensures that all users, regardless of their credit situation, can receive relevant offers based on their homeownership and financial profile.