Types of Notifications in Chimney Home

Chimney Home provides a variety of notification types designed to engage homeowners by delivering timely, relevant information about their property and financial opportunities. Below is an overview of the key notification types that can be configured in the platform. These notifications help drive engagement, keep users informed, and encourage interactions with your institution’s products and services.

1. Welcome Series

Purpose: This series of three emails is sent to new homeowners after they sign up for My Home Tracker. The Welcome Series helps educate users about the platform’s key features and encourages future engagement.

• Total Emails: 3
• Duration: 6 days (emails spaced across Day 1, Day 3, and Day 5)
• Trigger: Sign-up
• Email Content:
  • Day 1: Introduces the homeowner to My Home Tracker and encourages them to unlock their home's potential.
  • Day 3: Educates homeowners about their home value using Chimney Estimate™.
  • Day 5: Highlights how users can take advantage of their home’s equity potential.

This series helps establish long-term engagement by providing helpful information right from the start.

2. Home Value Changes

Purpose: Keep homeowners informed when their home value changes, providing them with up-to-date market information. This notification is triggered by home value updates based on Automated Valuation Models (AVMs).

• Total Emails: 1
• Frequency: Triggered by home value changes
• Email Content: Alerts users to log in and check the updated value of their home.

This notification helps homeowners stay connected to their property’s financial status and encourages regular interactions with the platform.

3. Mortgage Refinance Alerts

Purpose: Help homeowners save by notifying them when it may make sense to refinance their mortgage. This alert is triggered when the user’s current mortgage rate is higher than available market rates.

• Total Emails: 1
• Frequency: Triggered by favorable refinance conditions
• Email Content: Provides homeowners with a smart alert to consider refinancing their mortgage based on current market conditions.

This type of notification helps users take advantage of lower rates, driving engagement and conversions for your institution’s refinance products.

4. Monthly Offer Summary

Purpose: Provide homeowners with a monthly summary of available offers in their account, helping them stay informed about financial products they can take advantage of.

• Total Emails: 1
• Frequency: Recurring, monthly
• Email Content: Summarizes the relevant offers available to the user, encouraging them to explore and apply for new financial products.

This notification supports ongoing engagement by keeping homeowners aware of the opportunities available to them each month.

5. Monthly Home Report

Purpose: Send homeowners an update every month with a summary of their home’s value and related financial insights. This helps users stay on top of their property’s worth and any changes in their account.

• Total Emails: 1
• Frequency: Monthly
• Email Content: Informs homeowners of their current home value, any fluctuations in the market, and actionable insights.

This notification keeps users regularly engaged with the platform, reinforcing the importance of understanding their home’s financial status.

Summary

Chimney Home’s notifications are designed to engage homeowners through targeted, informative emails that encourage interaction with the platform and your institution’s offerings. From the Welcome Series that sets the tone for future engagement to the monthly reports and offer summaries, each notification type is crafted to drive ongoing interaction and help homeowners make informed financial decisions.

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