What is My Home Tracker?

My Home Tracker is a white-labeled property tracking solution that seamlessly integrates into your digital banking app. It allows homeowners to access personalized, real-time property data, offers, and insights through both online and mobile banking. Designed for banks and credit unions, My Home Tracker provides valuable tools and features that engage account holders and keep them connected to their most important financial asset—their home.

Key Features

My Home Tracker Dashboard

The Homeowner Dashboard provides detailed property information, financial offers, personalized education, and guidance—empowering homeowners to make informed financial decisions. Here are the key insights available:

Home Value

• Chimney Estimate: My Home Tracker features our proprietary Chimney Estimate, an industry-leading Automated Valuation Model (AVM) tailored for banks and credit unions. Updated monthly, it competes with tools like Zillow’s Zestimate, ensuring your homeowners have the most accurate and timely property valuation.
• Estimated Sales Range: Homeowners get an estimate of their potential selling price based on current market trends, helping them stay informed about their home's market value.

Home Equity

• Total Equity: Show homeowners how much of their home they own and how it changes over time, offering a clear view of their financial position.
• Home Borrowing Power: Let homeowners see how much equity they can borrow through your products, such as home equity loans or HELOCs. Home Borrowing Power is tailored based on your institution’s lending criteria, providing an upfront view of available borrowing options.

Offers

• Personalized Offers: The dashboard also includes tailored financial offers such as home equity loans, HELOCs, and mortgage refinancing options. These offers are dynamically displayed based on the homeowner’s property data, equity, and financial standing, driving engagement and potential conversions.

Personalized Education and Guidance

• Educational Insights: Provide personalized educational content that helps homeowners understand their property value, borrowing options, and potential financial strategies.
• Guided Financial Decisions: Based on their property data and financial situation, the dashboard offers clear guidance and next steps, encouraging account holders to take informed actions such as refinancing, borrowing, or accessing available home equity.

‍Home Banking Tile

The Home Banking Tile offers account holders a quick snapshot of their property directly from their main accounts page. Homeowners can stay updated on critical property data, including:

• Current Home Value Estimate: Instantly view the latest valuation of their home.
• Home Borrowing Power: Understand the portion of the home they own and what they can borrow.
• Next Best Actions: Personalized suggestions based on their property data and available products.

This tile ensures that users stay informed and engaged every time they log into your banking app.

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Integration and Customization

My Home Tracker integrates smoothly into your existing digital banking platform, offering a white-labeled experience that reflects your institution’s branding. The tool is designed to boost user engagement by offering personalized, data-driven insights into homeownership, with seamless navigation and smart app links guiding users to actionable financial decisions.

Summary

My Home Tracker transforms the digital banking experience by embedding valuable property insights and personalized offers directly into your platform. Homeowners can easily track their property value, equity, and borrowing potential—all while staying connected to your institution. By offering a tailored, white-labeled experience, My Home Tracker helps financial institutions drive engagement, increase conversions, and provide a superior digital experience to account holders.

This flexible integration ensures that homeowners have access to the data they need to make informed financial decisions, ultimately strengthening their relationship with your institution.