Chimney Home: A Reimagined Homeowner Experience

   "Our industry-leading home valuation model, Chimney Estimate™, keeps homeowners informed and highly engaged, competing with Zillow’s Zestimate™."

Introduction to Chimney Home

Chimney Home offers a comprehensive and personalized banking experience for homeowners, integrating seamlessly into financial institutions' apps through Alkami. This solution transforms digital banking by providing users with crucial insights about their home’s value, equity, and loan opportunities. By empowering homeowners with transparent, data-driven reports, Chimney Home allows financial institutions to build trust and engagement with their customers.

How it works

Chimney Home is a comprehensive digital solution designed to enhance the banking experience for homeowners. By integrating directly into your bank or credit union’s mobile and online banking platforms, Chimney Home empowers users with personalized insights into their home’s value, equity, and available financial products, all in one place.

Key Features

1. Home Value Tracking
   • Chimney Home provides homeowners with an industry-leading home valuation model, The Chimney Estimate™, which competes with popular tools like Zillow’s Zestimate. The estimate is updated monthly to reflect market changes, ensuring users are always informed about their property’s value.
   • A Home Condition Score allows users to track their property’s value based on the condition of their home, providing a tailored estimate that updates regularly.
2. Available Equity Calculation
   • Chimney Home offers a transparent view of a homeowner’s available equity, configured based on your institution’s underwriting criteria. This makes it easier for users to understand how much they can borrow without having to rely on third-party sources like Zillow.
3. My Home Tracker
   • A Home Banking Tile is integrated into the user's online banking experience, providing real-time updates on home value, available equity, and current financial offers directly on their account dashboard.
4. Product Offers and Recommendations
   • Chimney Home enables financial institutions to present users with tailored product offers such as Home Equity Lines of Credit (HELOC), mortgage refinancing, personal loans, and credit cards. These offers can be updated in real-time to reflect changes in the institution’s rates and terms.
   • Data-driven recommendations guide homeowners to take specific actions, such as consolidating debt, exploring renovation loans, or refinancing their mortgage, all based on their home’s data.
5. Property Reports for Loan Approvals
   • Chimney’s Property Reports automatically send detailed property data (such as home value, loan-to-value ratios, and recent comparable sales) to lending teams, streamlining the loan approval process for homeowners.

Integration with Banking Platforms

Chimney Home is designed to seamlessly integrate with online banking platforms like Alkami, providing financial institutions with various customization options. Institutions can personalize the user experience through features such as:

• User Targeting: Pre-enrolling users or using targeting criteria to create custom homeowner packages.
• Branding Options: Customizing branding elements like logos, colors, and disclaimers to match your institution’s app.
• POS Integration: Directly linking homeowners to the institution’s loan application processes for easy access to products and services.

Marketing and User Engagement

Chimney Home also provides tools to help financial institutions activate and engage users through:

• Monthly Home Reports: Automated, white-labeled emails that keep users updated on their home’s value and available offers.
• Push Notifications: Data-driven notifications that prompt users to take action on available equity or loan offers.

Benefits for Homeowners and Financial Institutions

• For Homeowners: Chimney Home provides an easy-to-use platform for tracking home value, accessing tailored financial products, and managing home equity—all without leaving their banking app.
• For Financial Institutions: Chimney Home helps deepen customer relationships, boost engagement, and unlock new lending opportunities by integrating valuable property and financial data directly into your platform.

Summary

Chimney Home is designed to meet the modern homeowner's needs, providing valuable insights while fostering deeper engagement between users and financial institutions. Its tailored approach to home valuation and equity data makes it a market leader.

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